Grammy alert — duotone’s new spot for Oreo premiered on the 2014 Grammys on CBS!
duotone linked up with The Martin Agency and creative director David Muhlenfeld to create the soundtrack for a spot celebrating the debut of two new Oreo flavors. Based on Oreo’s tried and true formula of pairing fantastic musicians with the earworm “Wonderfilled” melody, duotone produced a sugary synth track for indie pop darlings Tegan and Sara (their first ever commercial).
The spot received its online premiere on the USA Today website, and has garnered accolades from Billboard and Stereogum, who say that Tegan and Sara have “…recorded a full-on old-school commercial jingle — one that, against odds, would probably fit just fine on their very good 2013 album Heartthrob.”
Having racked-up over 6mm YouTube hits in just 10 days, Chipotle’s ‘The Scarecrow’, music supervised by duotone, has been the topic of many conversations on the interwebs..Most recently Adweek (in their 3rd piece of coverage on the animated short film) turned to Jesse Coulter, co-chief creative officer of CAA Marketing, and creative director Todd Hunter to contribute their thoughts on ‘The Scarecrow’, Chipotle, and ‘Pure Imagination’.
Coulter tells Adweek:
“We looked at hundreds and hundreds of songs. Once we heard Pure Imagination, one of those songs we hadn’t thought about till duotone brought it to our attention—we hired them to be our music supervisor, as we did last [time], for Back to the Start—once they found that track it’s like oh, my god, this is hiding in plain sight.”
If you aren’t among the 6 + million to view ‘The Scarecrow’, check it out below and download the app!
duotone shared a word (along with a bunch of sound design, remixing and music editing) for the United Nations World Humanitarian Day.
The month-long campaign of events that kicked off August 19th honors the 22 aid workers killed in the 2003 bombing of the UN headquarters in Baghdad.
The ads were conceived by NY agency Leo Burnett’s team of all-stars: EP Jeremy Fox, ECD David Skinner, and Sr. Art Director Andre Gidoin. They were then given animated life by The Mill London (Shelter, Healthcare, Peace) and N9VE (Water), and produced by Karen McKibben. The music featured variations of French-born whiz-kid Woodkid’s infectious, driving anthem “Run Boy Run”, all arranged and edited by duotone.
This year’s World Humanitarian Day campaign encourages people to “Share a Word” of what the world needs more of on Facebook and Twitter. Concurrently, brands, organizations and individuals are encouraged to sponsor a word. Every sponsored word that is shared contributes $1 towards the mentioned cause, and every new word shared raises awareness to potential sponsors. See how you can contribute at worldhumanitarianday.org.
duotone audio group is a music boutique with studios in new york and santa monica. composer-producers peter nashel and jack livesey formed duotone’s original creative foundation. it has since evolved into a collective of highly skilled, award-winning talent, now led by ep david leinheardt. duotone’s work spans global advertising campaigns, feature and documentary films, network and cable television, as well as artist-brand collaborations. duotone has garnered Emmy, CLIO, ADC, D&AD, LIA, Telly, and Cannes Lions awards.