duotone was psyched to work closely with Cycle to score this subtle yet powerful ad for Hennessy, featuring the indomitable Canelo Álvarez.

The spot features a moving fingerpicked acoustic guitar, that morphs into a powerful score as we watch Canelo train intently for his next bout. The track guides the beautifully shot film, and underlines the dedication that Hennessy implores with “Never Stop. Never Settle.”