When it came time to soundtrack BBDO and Sabrina Carpenter's surreal Super Bowl romance with a dream-man made entirely of Pringles… A modern pop track would've completely undermined the vintage film aesthetic directors Vania Heymann and Gal Muggia were after.

We landed on Fred Buscaglione's 1958 Italian crooner classic "Guarda Che Luna"… A swooning, old-world love song that somehow made the whole absurd premise feel genuinely romantic, even a little bittersweet.

We supervised the licensing and handled the music editing to make sure every beat matched that film-shot, retro-cinema vibe. For the intro, we wrote original music that set up the magical-realism tone before Buscaglione's voice came in for the montage.

The pairing of vintage Italian soul with our custom composition helped what could've been just another celebrity spot become one of the most talked-about films of Super Bowl LX.