Backbone Of America

For Spectrum's Super Bowl spot celebrating the people who power the country, we needed the support message that America isn't driven by technology alone but by people, working their butts off… Teachers staying late, paramedics starting early, ranchers keeping the country fed, and families holding it all together.

To bring that feeling of a country working hard, together, we recorded a non-traditional cinematic brass ensemble played in the round, each minute motif interlocking together to create a tapestry of moving and growing melody. The brass became the sound of America working together, connecting, and communicating.

It was perhaps second most perfect score of unity for the big game… All bow to King Benito.

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