New Era needed the perfect soundtrack for their new "Nothing Beats Real" campaign with Fernando Tatis Jr., and we knew exactly where to look—Popeye's classic "I Yam What I Yam" from the original 1980 movie.

The lyrical connection was pure magic: Popeye's unapologetic authenticity ("I yam what I yam and that's all that I yam") perfectly mirrored New Era's message about genuine self-expression.

We created a modern, high-energy arrangement that kept the nostalgic soul of Harry Nilsson's original while giving it the grit and swagger needed for Tatis and those incredible MLB superfans to move to.

Working with the legendary Dave Meyers was a dream—his visual storytelling genius paired with our reimagined track created something that felt both timeless and completely fresh… A true celebration of baseball’s one of a kind culture, and the characters that bring it to life.