The band is officially back together. We teamed up with Havas and director Dugan Gundelfinger for a second year of Silk spots, picking up right where we left off.
Of course we also reunited with the brilliantly deadpan Carter Vail. This time, we leaned even further into the surreal, taking the irreverent style that made the first campaign a hit and making it weirder, bolder, and more wonderfully absurd—all while keeping that same infectious musicality at the core.
Once again, we headed to MCO Studios in Mexico City with Senior Producer Gio Lobato. By supervising every note on-site, we ensured the perfect, awkward harmony between the increasingly trippy visuals and Carter’s signature comedic timing.
The films are weird almond milk magic (and lightning) in a bottle. It’s more surreal, more shareable, and just as catchy as the first time around.
