Dropping a 1620 lb crate from a hovering helicopter into the back of a truck is the kind of stunt that requires a very specific brand of confidence… So for this Nissan Frontier film, we knew the soundtrack had to match that "do anything" spirit.

We landed on the classic swagger of "We Say Yeah" by Cliff Richard. The track serves as the literal voice of the campaign, a vintage 60s rock anthem that echoes the Frontier's capability, strength, and ca-do attitude. It’s a rhythmic, punchy, and unexpected nod to the Frontier’s grit, with a track that isn't afraid to say “yeah”.