Posted by & filed under Duotone News, Features.

Working closely with our friends at adam&eve, duotone supervised the music for this exciting new campaign from Samsung, featuring their new FlexWash washing machine.

The spot captures the everyday joys of a (real life) family, and Samsung was looking for a song to highlight the quotidian love expressed in the film. We thought “Just Another Day” from Lady Gaga’s latest album was perfect, and were able to leverage our label connections to get the license done smoothly and quickly. We think the song really ties the spot together in a nice way, and we were glad to be a part of such a quietly profound piece of advertising.

Samsung Hero

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