Ulta and the team at Mullen were looking for the ultimate collaboration for their Lose Yourself campaign… And they found it with duotone audio group and Genevieve.
After a long round of license searching, the duotone team was able to make a connection with Genevieve’s song “Show Your Colors”. The sentiment was perfect for the brand, but they wanted a more upbeat version that expressed the vitality and warmth that ULTA represents. To this end duotone created two custom remixes using the original stems, one for the main campaign and one with a little extra holiday flavor.
After everything we are so excited to present this campaign, which shows just how perfect it is when the right brand works with the right artist and the right music house to create perfect harmony.