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duotone had the pleasure of working with Y&R on this awesome anthem spot for the launch of Dell Technologies.

Featuring Jeffrey Wright, the spot reveals the true magic behind Dell Technologies… The confluence of technological prowess and human innovation. Our musical approach highlights these aspects, combining whimsy, focus, and humanity into a motivating soundtrack.

It was truly a blast to score and bring life to the amazing in-camera effects captured on the set, and to make this spot a reality.


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