Chipotle’s unique short film “Back to the Start” has garnered critical acclaim and sparked conversation across the media. The music, supervised by duotone, features Willie Nelson covering Coldplay’s “The Scientist”. Here’s some of the latest buzz:

• 4 CLIO Award wins, including the Grand CLIO & Gold for Music
• Chipotle’s ‘Back to the Start’ Takes Home Top Prize at Int’l Andy Awards and a Gold ADC for Music
• The New York Times, “An Animated Ad With a Plot Line and a Moral”
• The Washington Post “Coldplay bested by Chipotle commercial with a Willie Nelson cover of their song”
• Forbes “Chipotle’s First National Ad is a Grammy Hit”
• International Business Times, “Willie Nelson Chipotle Commercial: Covers Coldplay’s ‘The Scientist,’ Urges Farmers to ‘Get Back to the Start’ in Favor of Organic
• TIME, “And the Grammy for Best Animated Pig in a Burrito Ad Goes To…”
• Global Animal “Fast Food Chain Takes Aim At Factory Farming”
• TODAY show, “Willie Nelson sings Coldplay better than Coldplay?”
• Market Watch, “Chipotle to Air “Back to the Start” During GRAMMY Awards”
• Advertising Age, “Chipotle Ad Upstages Some Grammy Performances”
• Creativity, “TED Announces 2011′s Ads Worth Spreading”
• #2 spot on Adweek’s “Ten Best Commercials of 2011”

With ­­­­­over two million views on youtube, a moving eco-friendly narrative, and a legendary singer covering an equally prodigious band, Chipotle short film “Back to the Start” was just named the #2 spot on Adweek’s “Ten Best Commercials of 2011”!

Known for his support of family farmers, Willie Nelson was the perfect voice to cover the highly evocative Coldplay track “The Scientist”. The music, supervised by duotone, in conjunction with stellar animation by Johnny Kelly of Nexus Productions elicits an emotional viewing experience seldom inspired by traditional advertising. In September, the film short was introduced on the web and began airing in 5,700 movie theaters across the country. The music is available on iTunes and proceeds go to the Chipotle Cultivate Foundation, which is dedicated to creating a sustainable, healthful and equitable food future.