Posts Tagged ‘Aaron Mirman’

Longest. Dunk. Ever.

Monday, November 19th, 2012

Foot Locker’s new spot featuring Kyrie Irving’s longest dunk ever with music from duotone composer Aaron Mirman, was Ad Age’s ‘Creativity Pick of the Day’ last week.The spot is simultaneously an homage and a send-up of the classic Michael Jordan “Frozen Moment” commercial. Mirman’s music provides an accompanying satyrical play on the kind of dramatic tracks that are frequently heard in the slow-mo, triumphant sports cinema moments.




Kyrie Irving was already making a name for himself in the world viral branding–see his hilarious act as “Uncle Drew” for Pepsi Max–and he continues that streak in this Foot Locker ad, with over 2.5 million hits on YouTube, and counting, after only a week.

Aaron Mirman Scores “The Discoverers”

Friday, November 2nd, 2012

This month also saw duotoner Aaron Mirman’s debut feature film score premier at the Hamptons International Film Festival. The Discoverers, an indie comedy/drama by first-time writer/director Justin Schwartz, follows a washed up history professor (Griffin Dunne) and his disjointed, dysfunctional family, as they are brought together after their matriarch’s death and they (under duress) join a group of historical reenactors to recreate the journey of Lewis and Clark’s discovery expedition. The film also stars Cara Buono (Mad Men), Madeleine Martin (Californiacation), Stuart Margolin , David Rascher and John C. McGinley.

After its premier, the film saw an initial round of praise from critics in many corners. The festival board named it one of 12 films not to miss, and it received favorable reviews from The Hollywood Reporter and Variety, which called Griffin Dunne’s performance “pitch perfect”. Noted film critic Leonard Maltin tweets, “Just saw @TheDiscoverers, a bright, thoughtful indie comedy-drama. It’s great to see Griffin Dunne back onscreen in a tailor-made role”. And Movable Fest writes, “Schwarz [gives] the film a buoyancy from the top down in Aaron Mirman’s score, the naturalistic beauty of Christopher Blauvelt’s cinematography, and the bounciness between a top-notch cast”.

The score itself had to have a strong “discovery” element as well–it couldn’t feel over-composed, and it had to retain a strong organic element, yet it had to perform all the vital functions of score. In addition to more familiar sounds of guitar, cello, and piano, the score makes use of a range of eclectic instruments such as dulcimer, banjo, autoharp, harmonium, strummed cello, and more.

Nick Jr. weekly pick – Bubble Guppies “At the Zoo”

Thursday, February 16th, 2012

Here’s one for the kids — congrats to duotoner Aaron Mirman for composing this fantastically catchy song “At The Zoo” for the popular kid’s TV show Bubble Guppies. After airing as part of this week’s new episode, “The Lonely Rhino”, the song was featured as a top weekly pick on the Nick Jr. homepage! The show premiered in 2011 and quickly became the top-rated pre-school series on TV.

Jingle Bells for Nick Jr.

Wednesday, December 15th, 2010

It’s that time of year again–time to celebrate and spread the holiday cheer–and duotone is playing its part by teaming up with Nick Jr to revamp the holiday classic “Jingle Bells” and bring it into 2010. duotone composer Aaron Mirman rearranged the song to give it a modern, upbeat vibe, and brought in kid singers to record vocals with new, Nick-centric lyrics. Thespot is running through the holidays and features characters from a number of Nick Jr’s shows such as Dora the Exporer, Team Umizoomi, Backyardigans and more. Click on the left to watch. Happy holidays!