“Adele was no doubt the star of last night’s Grammys, taking home six awards. And although Coldplay performed at the event, the band’s live performance was overshadowed by Chipotle’s “Back to the Start” ad, which featured Willie Nelson covering Coldplay’s ‘The Scientist’.”
-Advertising Age February 2012
Sunday night’s Grammys on CBS were peppered with duotone flavor — Chipotle branded short film “Back to the Start” (music supervision by duotone) aired for the first time on television in the middle of the awards show, shortly followed by a promo for the forthcoming primetime TV show NYC 22 (score by duotoners Peter Nashel and Pete Miser). Also Sunday night, Kevin Smith’s brand new show “Comic Book Men” (score by duotone) premiered on AMC. It was a big night!